Are there an unusually large amount of boring straight reads being recorded these days? Where is the creativity? The fun? My mind is turning into pulp from producing this boring stuff. Any other copywriters out there feeling the same? Any voiceovers noticing this trend? Or was it always this rubbish? Leave your comments below…
Today M&C Saatchi announced that Matthew Freud has taken a 3.3% stake in the company in his personal capacity.
Just love the cute little doggy in this one from VW.
My favourite part is when he’s whimpering in the bank! :)
Well done to everyone involved.
Is it just me or has the world gone radio crazy? There are loads of radio campaigns fluttering about these days. Speak voiceovers - are you noticing this trend? Maybe we weren’t completely bonkers when we wrote this article about the recession.
Sure, if you need to paint a small fence, or change a lightbulb a bit of DIY is in order. Eh - but cut your own demo? Don’t be crazy.
I found this article by a voiceover from the States, who had a thing or two to say about it. Here it is, as written by Terry Daniel:
“Trying to produce your own voice over demo is like hitting the accelerator with the emergency brake on. I get inquiries on a daily basis from eager students who want to get into voice overs that think they can produce it themselves. Take it from someone who recorded his first demo into a Panasonic boom box. Don’t do it!
It is more important than ever that you have your demo produced by a professional voice over coach who knows the industry inside and out and what kinds of voices are being hired. A coach that can hear what you’re doing wrong and help you make the necessary corrections. A coach that can select the right scripts that match your particular voice and style.
One of the main reasons this is so important, is because agents and producers always seem to remember the lousy demos they receive. If you make the decision to do it yourself and then decide a couple of years later to get it done professionally, you may not always get a second chance. It’s imperative that you don’t waste your time and theirs.”
Well done Daniel Fisher and Pete Gosselin from Leo Burnett for creating the House of Cards spot for Shelter. The ad highlights the housing crises we’re facing and it has a brilliant soundtrack. It was chosen as one of this week’s best TV.
Congrats also to the team on Orange Wednesdays at Fallon for their quirky spot featuring the Wicked Witch of the West as seen below.
So the Piehole podcast is pretty cool these days. We’ve bribed/threatened/emotionally manipulated all these various copywriters and producers in big ad agencies around London to subscribe to it. The net effect is that all our voiceovers are now searchable in i-tunes. Makes it much easier for some of the ad agencies to source their voices. Click here to subscribe to our podcast.
Watch this heart-warming ad from the Chivas team at Euro RSCG London
Well done to the team on Tango for their “Orange Snow” tactical print ad last Tuesday. They are Richard McGrann and Andy Clough from BBH London.
Does your Demo lack UMPH! TWANG! or KERPOWW!! ?
email c@piehole.co.uk and we’ll tweak, twaddle around or suggest minor changes to it for a measly fee of £30 for a limited time only. Click on the button below to book.
