Finding the right voice over professional to record is of the utmost importance when presenting a target audience with accurately communicated information. So, it is important as a voice artist to know what to do and what not to do in the VO business. Being aware of the common voice over mistakes ahead of time can really help you avoid them. I wrote a blog recently on the Dos and Don’ts in the voice over industry, check it out Friday Voiceover Tips: Back to Basic Dos and Don’ts
1. Lack of professionalism - The voice over industry is a service industry. Be considerate and easy to work with. Listen to the requests of the voice seeker. Read on how to carry yourself from our Friday Voice Over Tip: Professionalism!?
2. Lack of quality control - In voice over industry, nothing happens until you create your first professionally produced demo. A professionally produced demo is a vital piece of your success. Often some voice artists do themselves a disservice by trying to cut corners and making some common mistakes which you can easily avoid. If you don’t know what a client specifically wants, it’s impossible to deliver the goods. Professional clients are specific about what they want. Voice over pros always ask for specifics instead of taking shots in the dark. You should discuss the details upfront and put them in writing so there’s no confusion. This includes the desired audio format, the sample rate and bit depth, as well as how the files will be delivered at what time. You also need to be clear on how and when you expect to be paid. Check out our blogs Friday Voiceover Tip: Creating a Voice Over Demo and Friday Voiceover Tip: Record enjoyable voice over narrations
3. Unrealistic budget coupled with unrealistic expectations - Voice seekers often claim to have a beer budget and yet they expect a champagne delivery. The lower the budget, the more demanding they can be. A lot of times, you might be asked to translate, proof and record the script and throw in the editing too, without any extra compensation. If you start giving these services away for free, you are responsible for creating unreasonable expectations. Check out our Friday Voiceover Tip: Voiceovers Buyout Fees and Friday Voice Over Tip: Voice Over Rates Guide
4. Expecting instant success - Some voice artists book their first job through a referral or a fluke audition but these are few and far between but don’t lose patience with this process. Be persistent, and be prepared to reach out time and again. How much time do you spend focused on criticism you receive from voice seekers? The chances are, too much time. Our Friday Voiceover Tip: Dealing with Criticism at Work, tries to address this.
5. No standard rates - Recording and editing a voice over may be tricky at times, but setting voice over rates can be difficult process. Check out some of our blogs on fees Friday Voiceover Tip: Voice Over Rates Guideline and Friday Voiceover Tip: Solve your Background Noise Problems
6. Subpar voice over website - Your online profile is your business card and you should used it as a way to conduct business with voice seekers from around the world. An incomplete Profile is not representative of you and your body of work nor will it attract prospective clients. Upload a photo to your account, This is a golden opportunity to brand your website! Let people know more about you visually to become intrigued enough to listen to your voice over demos. Be sure to properly name and label all of your demos in the appropriate field when you are in the process of uploading them. Make sure that your vocal style, interpretation, tonality, versatility, and range varies not only from demo to demo, but from spot to spot. Friday Voiceover Tip: How to Create Voiceover Website, Friday Voice Over Tip: Pitfalls Of Self-Employment and Friday Voice Over Tip: Must have design elements when overhauling your voice over website
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