If you are looking to grow a larger and more relevant social media following, then this blog is for you! To build on last week’s blog post, Social Media Myths for Voice Overs, we will be looking at ways to build relevant followers on your social platforms. Many people, brands and business have found success on social media platforms because they are engaging their audience. Accessing your social media is low cost, immediate and its potential of making new age culture go viral, makes it a favorite tool for everyone from news organizations to celebrities to small businesses. There are easy ways to finding people who are relevant to you. There are a great number of tools, directories and actionable strategies available to help you do it. Now lets get to it!!
1. Create a perfect profile
Build a complete profile. Most people will check out your profile before following you, it’s important to present yourself in the most engaging way possible. Make sure you’re using a photo of your face for your personal account or a logo for your business account. Let people know why they should be following you.
2. Cross promote all your social platforms
Leverage the following you have built elsewhere to promote your other social platforms. Include links and call to action to follow your other platforms whenever possible.
3. Find and follow relevant people
You can use search directories such as WeFollow to find relevant people to you on Twitter. Use tools like these to search and find fellow voice over artists or other individuals in the industry. The great thing about WeFollow, it lets you tag your account with different keywords or interests. Since it lets you create tags you want, you can add yourself to the relevant communities that have the most followers. Then you can join the conversation in the communities by mentioning them, answering questions and otherwise engaging them.
4. Post interesting things
Use Google Alerts, check trends on Facebook and the like to get inspirations for your posts. Sharing photos and videos are a proven way to engage your audience. Use photos to share your activity or events so your business will get click-throughs and comments as we do on Facebook. Check out what your followers are talking about and engage them in that conversation. Ask questions, answer them, like, retweet and respond.